Tokina CInema USA unveils new customised color options at Cine Gear Expo
Los Angeles, CA., 9 Jun, 2022: As a celebration of the Tokina Cinema Vista Prime lenses successes Tokina Cinema USA is now offering owners the opportunity to make their lenses even more distinctive. Unveiled at Cine Gear Expo in Los Angeles this week Vista Custom is a highly durable ceramic custom color treatment for any Vista Prime lens, whether new or previously purchased. Available in over 50 colors, with hundreds of possible combinations, users can create a truly unique lens that mirrors their individuality. The Vista Custom service is offered by Tokina Cinema USA and is not a factory modification.
Color your Vista prime your way
Available for any of 12 Vista Prime focal lengths the color treatment can be applied to the whole lens body, or individual parts if someone is seeking a two-tone look. The color of engravings can also be altered to suit the chosen colors.
Beauty that isn’t just skin deep
The benefits of the Vista Custom treatment are not purely aesthetic. The specialist ceramic coating of the metalwork improves performance of the lens in demanding environments. It is abrasion resistant so it won’t scratch or wear in the same way as traditional anodizing. There are even 6 different black/grey color shades available if a users wants increased abrasion resistance without overly modifying the look of the lenses. The coating is also color fast thanks to advanced UV resistant technology.
The Vista Prime advantage
The Tokina Cinema Vista Prime lenses have become a popular choice on big budget productions, as well as indie shoots and commercials. Major episodic shows on Amazon, Apple TV, Netflix and the BBC have all been shot principally using the Vista Primes in the past year. Cinematographers and Directors are drawn to the organic yet highly detailed images they produce. Each of the 12 available focal lengths exhibits practically no focus breathing and a beautifully gentle roll-off from subject to background. The range includes 18mm T1.5, 21mm T1.5, 25mm T1.5, 29mm T1.5, 35mm T1.5, 40mm T1.5, 50mm T1.5, 65mm T1.5, 85mm T1.5, 100mm T1.5, 135mm T1.5 and 180mm T1.9 lenses.
Pricing
The Vista Custom treatment costs $1980 USD per lens complete. Coating individual lens parts range from $250-$900 in cost depending on the complexity. A 10% discount is given for a quantity of 6 or more complete lenses.
Vista Custom treated lenses will be on show along with the complete range of Tokina Cinema lenses on Booth 436 at Cine Gear Expo at the LA Convention Center, June 9-11.
For more information contact dan@crashzoom.com
Product images can be downloaded here.
