Vintage goes mainstream - B&H partners with Simmod Lens to offer their industry-leading conversion accessories

Windsor, ON, Canada, 4 March 2024 - Converting vintage lenses for use on video cameras has been an increasing trend for the past several years. It has gone from a niche obsession of a small group of cinematographers and enthusiasts, to being right in the mainstream of filmmaking. Nowadays the majority of filmmakers own at least one vintage lens, with many owning complete sets and shooting entire projects on them. The often slightly softer look, lens flares and unique bokeh that these lenses create have become highly desirable in film and video production.

Simmod Lens has been at the center of this movement, pioneering the development of SIMple fit focus gears, Cine front rings, cine caps, replacement lens mounts, lens adapters and, more recently, optical filters and other filtration accessories. These parts and accessories can now be purchased at B&H both in-store and online, marking a significant milestone for Simmod Lens that enhances the accessibility of their products to filmmakers worldwide.

"We are thrilled to join forces with B&H, a trusted name in the world of film and video equipment," said Simmod Lens founder Ron Sim. "This partnership represents an exciting opportunity for us to expand our reach and provide our customers with even greater access to our innovative products. Through B&H's extensive platform, we can offer impeccable service, fast shipping, and unparalleled support to filmmakers worldwide.”

Known for its commitment to quality and innovation, Simmod Lens has established itself as the de facto choice for many cinematographers looking to improve the handling and compatibility of their lenses for video. Whether the lens is an old Canon FD, Leica R, Contax C/Y, Olympus OM, M42 Pentax Takumar, Mamiya 645 or Nikon AIS, Simmod Lens has solutions. Most frequently these lenses are converted to EF mount using Simmod parts, but the latest innovative options include conversion to the ARRI LPL cinema mount standard, coupled with the ability to add Essence magnetic rear filters.

Simmod was founded by award-winning cinematographer and vintage lens enthusiast Ron Sim CSC. From small beginnings, Simmod has rapidly grown into one of the world’s best-known and most trusted lens modding companies. In recent months it has invested heavily in new R&D, machinery and premises that allow for precision work at a larger scale.

As the largest retailer of film and video equipment globally, B&H has earned a reputation for its extensive product selection, competitive pricing, and exceptional customer service. With its robust e-commerce platform and physical store locations in New York City, B&H serves as a one-stop destination for filmmakers, photographers, and enthusiasts alike.

You can download images from this release here.

For press enquires contact dan@crashzoom.com